Panasonic
Announces Eco
Ideas
Declaration in
Costa Rica And
Latin America
Panasonic
Corporation and
Panasonic
Corporation of
Latin America (PLA),
the headquarters
of Panasonic's
Latin American
operations,
announced the
Eco Ideas
Declaration for
the region Playa
Matapalo, Costa
Rica.
By adopting the
declaration,
they aim to
become the No. 1
Green Innovation
Company in the
Electronics
Industry in
Latin America as
part of
Panasonic's
group-wide
commitment to
taking the lead
in bringing
forth green
innovation in
the world.
Panasonic is
striving to
become the No. 1
Green Innovation
Company in the
Electronic
Industry with a
global
perspective by
2018, the 100th
anniversary of
its foundation.
To achieve this
goal, the
company is
pursuing its Eco
Ideas for
Lifestyles by
promoting
sustainable and
comfortable
green lifestyles
as well as Eco
Ideas for
Business-styles
with aims to
reduce the
environmental
impact of its
operations to a
maximum extent
and spread
technologies and
ideas that are
brought forth
through such
reduction
efforts.
Panasonic is
combining these
environmental
efforts and
business growth.
The declaration
in Latin America
followed those
adopted in
Europe in
October 2008 and
in Asia Pacific
in June 2009.
Panasonic has
been leading
environmental
initiatives that
are tailored to
the local
conditions in
these regions.
The pledge in
Latin America
underscores
Panasonic's
commitment to
offering a green
lifestyle to
people in the
Latin American
countries as
well as pursuing
a green
business-style
in its business
activities.
"There is a
greater
awareness of
environmental
issues in Latin
America, the
region rich in
nature such as
rain forests in
Amazon and
Central
America," said
PLA Chief
Executive
Officer
Hidetsugu Uji.
"To help
conserve the
natural
environment,
Panasonic
pledges to
reduce CO2
emissions by 10
percent from
manufacturing
and double the
sales of our
industry-leading
environment-conscious
products. We
will also
encourage
Panasonic
employees to
lead the
conservation
efforts in
cooperation with
local
communities."
Mr. Uji further
outlined the
goals for Latin
America under
the declaration
as follows:
- Eco Ideas for
Lifestyles:
Panasonic aims
to double the
regional sales
of Superior
Green Products
by March 2013 in
comparison with
the level of the
fiscal year
ended March
2010. Superior
Green Products,
internally
certified by
Panasonic, are
those that have
achieved the
industry's top
environmental
performance in
terms of energy
saving,
effective
utilization of
resources and
the management
of chemical
substances.
- Eco Ideas for
Business-styles:
Panasonic seeks
to cut CO2
emissions by 10
percent in the
region by March
2013 compared to
the levels of
the fiscal year
ended March
2006. It will
also designate
an Eco Ideas
Factory in the
region by March
2012 as a model
factory to
implement
Panasonic's
environmental
strategy that is
focused on the
two key themes:
Eco Ideas for
Lifestyles and
Eco Ideas for
Business-styles.
The factory will
play a pivotal
role in
spreading
Panasonic's Eco
Ideas through
promoting
participation in
environmental
communications
and eco
activities by
its employees
and the local
community.
Panasonic
employees in
Latin America
will contribute
to local
communities by
taking
initiatives in
driving
environment-conscious
and awareness
activities
together with
the residents.
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