
The Tale of
Apple's Next
iPhone
How Apple Lost
the Next iPhone
From
Gizmodo.com
Gray Powell—a
North Carolina
State University
2006 graduate
and talented
amateur
photographer—is
an Apple
Software
Engineer working
on the iPhone
Baseband
Software, the
little program
that enables the
iPhone to make
calls. A dream
job for a
talented
engineer like
Powell, an Apple
fan who always
wanted to meet
Steve Jobs.

This Is
Apple's
Next
iPhone.
All the
details
at
www.gizmodo.com |
On the
night of
March
18, he
was
enjoying
the fine
imported
ales at
Gourmet
Haus
Staudt,
a nice
German
beer
garden
in
Redwood
City,
California.
He was
happy.
[UPDATED]
After
all, it
was his
birthday.
He was
turning
27 that
very
same
day, and
he was
celebrating.
T
he place
was
great.
The beer
was
excellent.
"I
underestimated
how good
German
beer
is," he
typed
into the
next-generation
iPhone
he was
testing
on the
field,
cleverly
disguised
as an
iPhone
3GS. It
was his
last
Facebook
update
from the
secret
iPhone.
It was
the last
time he
ever saw
the
iPhone,
right
before
he
abandoned
it on
bar
stool,
leaving
to go
home.
It a
simple,
honest
mistake
in the
middle
of
celebration.
Something
that
anyone,
from
Steve
Jobs to
Jonathan
Ive,
could
have
done.
Knowing
how
ferocious
and
ruthless
Apple is
about
product
leaks,
those
beers
may have
turned
out to
be the
bitterest
of his
life. |
(Almost)
Impenetrable
Security
Until now,
Apple's
legendary
security has
always worked
perfectly.
Perhaps there
was a blurry
factory photo
here, or some
last-minute
information
strategically
whispered to
some friendly
media there. But
when it comes to
the big stuff,
everything is
airtight. At
their Cupertino
campus, any
gadget or
computer that is
worth protecting
is behind
armored doors,
with security
locks with codes
that change
every few
minutes.
Prototypes are
bolted to desks.
Hidden in these
labs, hardware,
software and
industrial-design
elves toil
separately on
the same
devices, without
really having
the complete
picture of the
final product.
And hidden in
every corner,
the Apple secret
police, a team
of people with a
single mission:
To make sure
nobody speaks.
And if there's a
leak, hunt down
the traitor, and
escort him out
of the building.
Using lockdowns
and other fear
tactics, these
men in black are
the last line of
defense against
any sneaky eyes.
The Gran Jefe
Steve trusts
them to avoid
Apple's worst
nightmare: The
leak of a
strategic
product that
could cost them
millions of
dollars in free
marketing
promotion. One
that would make
them lose
control of the
product news
cycle.
But the fact is
that there's no
perfect
security. Not
when humans are
involved. Humans
that can lose
things. You
know, like the
next generation
iPhone.
Lost and Found
Apple security's
mighty walls
fell on the
midnight of
Thursday, March
18. At that
time, Powell was
at Gourmet Haus
Staudt, just 20
miles from the
company's
Infinite Loop
headquarters,
having his fun.
Around him,
other groups of
people were
sharing the
jolly
atmosphere, and
plenty of the
golden liquid.
How Apple Lost
the Next
iPhoneThe person
who eventually
ended up with
the lost iPhone
was sitting next
to Powell. He
was drinking
with a friend
too. He noticed
Powell on the
stool next to
him but didn't
think twice
about him at the
time. Not until
Powell had
already left the
bar, and a
random really
drunk guy—who'd
been sitting on
the other side
of
Powell—returned
from the
bathroom to his
own stool.
The Random
Really Drunk Guy
pointed at the
iPhone sitting
on the stool,
the precious
prototype left
by the young
Apple engineer.
"Hey man, is
that your iPhone?"
asked Random
Really Drunk
Guy.
"Hmmm, what?"
replied the
person who ended
up with the
iPhone. "No, no,
it isn't mine."
"Ooooh, I guess
it's your
friend's then,"
referring to a
friend who at
the time was in
the bathroom.
"Here, take it,"
said the Random
Really Drunk
Guy, handing it
to him. "You
don't want to
lose it." After
that, the Random
Really Drunk Guy
also left the
bar.
The person who
ended up with
the iPhone asked
around, but
nobody claimed
it. He thought
about that young
guy sitting next
to him, so he
and his friend
stayed there for
some time,
waiting. Powell
never came back.
During that
time, he played
with it. It
seemed like a
normal iPhone.
"I thought it
was just an
iPhone 3GS," he
told me in a
telephone
interview. "It
just looked like
one. I tried the
camera, but it
crashed three
times." The
iPhone didn't
seem to have any
special
features, just
two bar codes
stuck on its
back:
8800601pex1 and
N90_DVT_GE4X_0493.
Next to the
volume keys
there was
another sticker:
iPhone
SWE-L200221.
Apart from that,
just six pages
of applications.
One of them was
Facebook. And
there, on the
Facebook screen,
was the Apple
engineer, Gray
Powell.
How Apple Lost
the Next iPhone
Thinking about
returning the
phone the next
day, he left.
When he woke up
after the hazy
night, the phone
was dead.
Bricked
remotely,
through MobileMe,
the service
Apple provides
to track and
wipe out lost
iPhones. It was
only then that
he realized that
there was
something
strange that
iPhone. The
exterior didn't
feel right and
there was a
camera on the
front. After
tinkering with
it, he managed
to open the fake
3GS.
There it was, a
shiny thing,
completely
different from
everything that
came before.
He reached for a
phone and called
a lot of Apple
numbers and
tried to find
someone who was
at least willing
to transfer his
call to the
right person,
but no luck. No
one took him
seriously and
all he got for
his troubles was
a ticket number.
He thought that
eventually the
ticket would
move up high
enough and that
he would receive
a call back, but
his phone never
rang. What
should he be
expected to do
then? Walk into
an Apple store
and give the
shiny, new
device to a
20-year-old who
might just end
up selling it on
eBay?
The Aftermath
Weeks later,
Gizmodo got it
for $5,000 in
cash. At the
time, we didn't
know if it was
the real thing
or not. It
didn't even get
past the Apple
logo screen.
Once we saw it
inside and out,
however, there
was no doubt
about it. It was
the real thing,
so we started to
work on
documenting it
before returning
it to Apple. We
had the phone,
but we didn't
know the owner.
Later, we learnt
about this
story, but we
didn't know for
sure it was
Powell's phone
until today,
when we
contacted him
via his phone.
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