Ads In Mall Now
Sent By Way Of
Bluetooth
When visiting
the Mall San
Pedro on San
José east side,
best is to turn
off you "bluetooth",
for the the
Radiográfica
Costarricense (Racsa)
is trying out a
new marketing
technique,
sending out
commercial
messages to
cellular phones.
The success of
the San Pedro
trial will move
to other malls
like Multiplaza,
both Este and
Escazú and
possibly the
Juan Santamaría
(San José)
airport.
How does it
work?
Racsa is
offering its
customers
(retailers) to
send their
messages for up
to 21 cell phone
users at one
time, as they
walk the
corridors of the
mall. The
message is heard
by those users
who have their
bluetooth
connected and
worn in their
ear.
The cost of the
service starts
at ¢8.000
colones a day to
the retailer.
Customers can
send messages of
discount offers,
coupons or
temporary
promotions. Of
course, cell
phone users have
the option to
accept to
receive the
messages or not. |
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