Petrobras
Rated As Brazil's Most Valuable Brand
RIO DE JANEIRO - Petrobras, the state-owned
oil and gas giant of Brazil, is the
country's most valuable brand, according to
the results of a survey released Friday.
The survey conducted by consulting company
BrandAnalytics puts Petrobras' brand value
at 19.3 billion reais (11.1 billion U.S.
dollars), up 735 percent from the estimate
by a similar survey last year.
Petrobras said the results are a recognition
of the trust the company has among various
social sectors in Brazil.
"Petrobras is always looking to improve its
processes, products, and to invest in
technology and environmental responsibility
to meet the expectations of all Brazilians,"
said Wilson Santarosa, the company's
executive manager for corporate
communications, upon receiving the Most
Valuable Brazilian Brand award.
Bradesco bank came second in the survey with
a brand value of 14.8 billion reais (8.5
billion dollars), followed by the Itau bank,
which is worth 13.3 billion reais (7.6
billion dollars).
Globally, Petrobras is ranked 73rd in the
most valuable brands list, with the top
notch going to online search giant Google,
which is worth 114.2 billion dollars,
according to the similar survey. |
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