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INSIDECOSTARICA.COM
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LATIN AMERICA
NEWS
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Friday 15 October 2010 |
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South
American
Tourism
to Cuba
on the
Rise
MONTEVIDEO
-
The wave
of South
American
visitors
to Cuba
increased
by 12
percent
in the
first
nine
months
of this
year,
according
to Luis
Felipe
Aguilera,
from the
Cuban
Ministry
of
Tourism
(MINTUR).
Aguilera,
who is
Director
of the
Information
and
Promotion
Department
for
South
America,
told
Prensa
Latina
that his
forecast
is to
close
the year
with
over
115,000
South
American
visitors,
a
significant
increase
of over
25
percent
compared
to last
year,
when at
least
85,000
travellers
from
Argentina,
Brazil,
Chile,
Paraguay,
Peru and
Uruguay
visited
the
Island.
"The
number
of
visitors
from
main
tourist
markets
is
falling;
therefore,
we
decided
to
implement
a
promotion
campaign
titled
Authentic
Cuba,"
he said.
"It is
very
flexible
and
adapts
to
different
means;
it is
very
authentic,
as its
name
indicates;
it shows
the
strength
of our
destination
and
approaches
what the
client
expects
when
visiting
the
country,"
he
explained.
Aguilera
presented
the
promotion
campaign
during
the 7th
Encotur
Fair on
October
13-14,
in
Montevideo,
where a
six-minute
video
showing
the
beauty
of
Cuba's
landscape
was
screened.
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