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INSIDECOSTARICA.COM | COSTA RICA  NEWS |   Tuesday 15 November 2011

CORBANA seeks to protect the prestige of Costa Rican fruit

The International Bureau of World Intellectual Property Organization (WIPO) awarded the Certificate of Registration,
by which the geographical indication "Bananas from Costa Rica" was registered under the Lisbon Agreement, relative to the Protection of Appellations of Origin and their Registration.

"Bananas from Costa Rica" was established in the first geographical indication registered in Costa Rica, which makes it the first Latin American country with a geographical indication for bananas. In addition, at a WIPO level, it is the first geographical indication that has been presented, processed and recorded.

The GI has an important role in international markets, especially in the European Union, by informing consumers about product origin, quality and reputation, as well as a competitive tool, because it will highlight the added value by differentiation. It is expected that the fruit will be listed better, so as to recognize the efforts of farmers at an environmental and social level, said Jorge Sauma Aguilar, General Manager
of the National Banana Corporation (CORBANA SA).

The registration at WIPO is transcendental because it will protect the prestige of the "Bananas from Costa Rica", given by the way it is produced, factors that make a fruit socially and ethically responsible.

Part of the economic and social impact of the banana industry in Costa Rica, is the generation of 40,000 direct jobs and 100,000 indirect ones, which translates to about 6.6% of the economically active population of the country. During 2010 it generated USD$745 million in foreign exchange for 7.8% of total exports and one third of agriculture exports.


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