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SPECIAL REPORTS
- Wednesday
10 November 2004
CULTURE:
Portugal Surrenders to Brazil
Mario de
Queiroz
LISBON, (IPS) - Both the rapid
modernisation of Portugal since
it joined the European Union (EU,
or European Economic Community
at the time) in 1986 and the
fact that Brazil is now among
the world's ten largest
economies have increased the
mutual respect between the two
countries.
Portugal's 10.2 million people
have surrendered to Brazilian
films, television programmes,
plays, gastronomy, music, dances
and even the friendly and
efficient attention paid in
restaurants by waiters hired
from among the 120,000
immigrants coming from what once
used to be Portugal's main
overseas territory.
The Brazilians for their part
are beginning to understand that
Portugal is more than just the
place from where 1.3 million
Portuguese immigrants, many of
them semiliterate and obstinate,
came to live in their large
South American country of nearly
180 million people.
The Portuguese-Brazilian
rivalry, based on frequent snubs
from both sides of the Atlantic
ocean, is beginning to change.
That is largely due to ”the wise
decision of then-president of
Brazil Itamar Franco to appoint
former Brazilian culture
minister José Aparecido de
Oliveira as ambassador to Lisbon
in 1994,” Portuguese analyst
José Carlos de Vasconcelos told
IPS.
Apart from having been the
architect of the Community of
Portuguese Language Countries,
”Zé” (the Portuguese diminutive
of José) Aparecido is a true
admirer of the Portuguese
culture.
The better understanding between
the two countries is to a large
extent ”the work of Zé Aparecido,
a true connoisseur of our
culture, who has opened the
doors of his embassy to culture
at all levels and not only to
the political leaders, to which
is added the immense popularity
of Brazilian president Luiz
Inácio Lula da Silva in
Portugal,” Vasconcelos pointed
out.
Perhaps one should date the
beginning of the Brazilian
”invasion” of Portugal to 1977,
when the popular ”telenovela” or
prime time Brazilian soap opera
”Gabriela” was such a hit that
the work of parliament came to a
halt and a cabinet meeting was
cancelled so the politicians
could watch the last episode.
Back then, actress Sonia Braga,
the leading character in the
programme, which was based on a
novel by Brazilian author Jorge
Amado, became even more popular
in Portugal than in her home
country, and Amado's books
quickly sold out in Portugal's
bookshops.
For a quarter of a century,
watching Brazilian programmes
has been part of the daily
routine for Portuguese families,
who turn on the television at
dinner time to watch the
telenovelas produced by the
Brazilian media giant TV Globo.
Brazilian artists, for their
part, see a unique opportunity
in the common language they
share with Portugal, which puts
them in a privileged position to
star in live performances for
which they are paid in euros at
European-level rates of payment,
that are five times higher than
in Brazil.
However, the increasingly warm
ties between the two countries
are not only seen in show
business, but in tourism as
well, as Brazil attracts more
and more Portuguese visitors.
The birthplace of samba (a dance
rhythm whose roots lie in
Carnival), capoeira (a
combination of dance and martial
art developed by African slaves
in colonial times), and
caipirinha (rum with lime juice
and sugar) offers spectacular
beaches and natural landscapes
in spaces so immense as to be
unthinkable in Europe, and has
become one of the most
sought-after destinations for
Portuguese tourists.
Brazilian cuisine is one of the
big draws for the Portuguese,
the world's top consumers of
fish and seafood.
”Spending one's vacations in the
northeast of Brazil, on
indescribable beaches, eating a
huge barbecue of seafood for
three by the sea for the price
of a plate of chicken and chips
in Lisbon, moreover being very
well attended to in a country
where people speak Portuguese,
is for us a dream come true,”
bank director Sergio Cunha told
IPS on his return from Brazil.
In the past, the only thing many
Brazilians knew about Portugal
was from the colonial history
and what they gleaned from
assigned secondary school
reading of Luiz Vaz de Camoes,
the father of the Portuguese
language.
The other side of the coin was
the stereotype of the backward
country, a favourite butt of
jokes similar to those that
people in other Latin American
countries make about Galician
immigrants from northern Spain.
One of these scornful jokes says
that ”a German computer has a
memory whereas a Portuguese one
has a vague recollection.”
Nowadays however, many Brazilian
media are reporting on a modern
Portugal that became possible in
the bosom of the EU.
In Brazil, the Portuguese
presence can be felt through
investment in various areas that
directly affect the majority of
the population, such as mobile
phones, large supermarket chains
and the distribution of water
and electricity -- not to
mention the thousands of
tourists.
And in Portugal, the owners of
bars, cafés and restaurants are
happy to hire Brazilian
immigrants.
”They are very friendly and
fast. People come here to relax
and prefer to encounter a good-humoured,
upbeat Brazilian than a slow,
unenthusiastic Portuguese
employee. And we, the owners,
want to sell,” the proprietor of
an open-air bar in the exclusive
Costa do Sol district near
Lisbon told IPS.
Concert halls in Lisbon and in
other large cities like Porto
and Coimbra in the north have
ceased to receive only the most
renowned Brazilian performers
such as Caetano Veloso, Chico
Buarque, Maria Bethania or Gal
Costa, and now offer shows by
others who are less well-known
on the international scene, such
as Alexandre Pires, Daniela
Mercury or Fafá Belem.
And Brazilian actors who enjoy
great popularity in Portugal
through the telenovelas have
discovered what a gold mine
their Portuguese audience
represents.
Staging a Brazilian play in
Portugal ”carries a great
financial risk. It is safer to
have actors that are already
well-known through television,”
according to theatre producer
Diana Valente Perfecto.
Meanwhile, caipirinha has
surpassed port (wine from Oporto)
as one of the favourite
aperitifs in Portugal, the
traditional Portuguese carnival
has been strongly influenced by
the world-famous carnival of Rio
de Janeiro, dozens of Brazilian
bars and restaurants with live
music have opened their doors,
and there are capoeira schools
all over the country.
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