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INSIDETECHNOLOGY |
Sunday 29 August 2010 |
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Sony
Working
on 3D TV
Without
Glasses
Sony is
working
on 3-D
televisions
that
don't
need
special
glasses,
joining
a race
with
rival
Toshiba,
but sees
cost and
technological
hurdles
to
overcome
before
they can
go on
sale.
Toshiba
said
earlier
this
week it
is
working
on
glasses-free
3-D TVs,
although
no
decision
had been
made on
when
they
will go
on sale.
Mainstream
3-D TVs
now on
sale,
such as
those
from
Panasonic
Corp.
and Sony
Corp.,
require
glasses.
But
there
are
already
screens
that
don't
require
glasses,
mainly
intended
for
store
displays.
They
require
the
viewer
to stand
in
specific
spots
for the
3-D
effect
to
emerge,
and the
image
quality
is much
lower
than
that of
screens
using
glasses.
"Seeing
3-D
without
glasses
is more
convenient,"
Sony
Senior
Vice
President
Yoshihisa
Ishida
said
Thursday
at Tokyo
headquarters.
"We must
take
account
of
pricing
before
we can
think
about
when to
start
offering
them."
Sony
showed
its
latest
3-D
products
for the
Japanese
market,
including
flat-panel
TVs and
Blu-ray
recorders.
Sony
said it
plans to
be No. 1
in
market
share in
Japan in
3-D TVs
and 3-D
players
and
recorders,
taking
advantage
of its
position
as an
electronics
maker
with a
movie
studio.
Sony
said it
will
start
selling
in Japan
next
month
two
films
and two
music
videos
in 3-D,
and
planned
home
software
of 3-D
theater
releases,
including
a 3-D
"Spider-Man"
opening
in 2012.
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Source
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Rica
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9642
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