Whole Foods Market Spotlights
Pineapple With a Purpose
In April, Whole Foods Market is spotlighting
sweet and juicy Whole Trade™ pineapples to
celebrate the expansion of its ethical
sourcing program in Costa Rica, which puts
the leading natural and organic foods
supermarket at the forefront of responsible
pineapple sourcing in the U.S.
"We're thrilled to offer a delicious fruit
that not only raises the bar on quality and
taste, but also give shoppers an opportunity
to make a real difference for the
environment," said Karen Christensen, global
produce coordinator for Whole Foods Market.
"By purchasing Whole Trade products,
shoppers can support socially and
environmentally responsible farming
practices in developing countries."
Whole Foods Market works with Costa Rican
growers who work diligently to provide
delectably sweet, juicy fruit. To earn the
Whole Trade Guarantee seal, growers must be
certified that they ensure fair wages and
safe working conditions while caring for the
environment. Through Whole Trade products,
Whole Foods Market supports positive change
in the developing countries where it sources
products. Additionally, one percent of Whole
Trade purchases go to the Whole Planet
Foundation to help fight poverty in
developing countries.
"Our Whole Trade pineapples are delivered at
the peak of ripeness so they're ready to
slice and serve the minute they hit our
shelves," said Christensen. "Contrary to
popular belief, shell color isn't an
indicator of quality or ripeness. Our
organic pineapples, available in select
markets, are ready to eat when green! Ask
any Team Member for a tasty sample right on
the spot."
To celebrate this crowned jewel of produce,
Whole Foods Market is partnering with
Intrepid Travel® (www.intrepidtravel.com) to
offer a chance to win a nine-day trip for
two to Costa Rica, home to the Whole Trade
pineapple found only at Whole Foods Market.
Shoppers can visit: www.wholefoods.com/pineapple
to enter and to also find tasty fun, fresh
recipe
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