Costa Rica On
U.S. Buses
Sights of Costa Rica
will be enjoyed by
people traveling on
buses in New York and
San Francisco,
California, as part of
the strategy developed
by the Instituto
Costarricense de Turismo
(ICT) - Costa Rican
Tourism Board - to
attract more visitors.
Also, via their cell
phones, New Yorkers will
be able to “visit” the
rainforest for a few
seconds.
ICT marketing director
Maria Revelo said that
even though the Costa
Rican tourist sector has
kept on expanding, it
must act as if it were
amidst a crisis, in
order to keep promotion
up.
This year’s first
quarter, arrivals
recorded at
international airports
were 17 percent more
than in the same period
in 2007. Also, the
promotion of Costa Rica
will be reinforced this
year in Europe, Latin
America, and emerging
markets such as
Portugal, Russia,
Ireland, China, and
Japan.
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